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Gaining Momentum: Kalibri Labs Welcomes Two New Additions to its Business Development Team


Kalibri Labs, an innovator and thought leader specializing in hotel revenue strategy and benchmarking, is thrilled to announce Stefanie Wood and Priscilla Plasai have joined the business development organization in director-level roles. Wood and Plasai fill a critical need on the sales and business development team to further expand the adoption of Kalibri Labs’ portfolio of data analytics products.

As Kalibri Labs’ revenue strategy platform, Hummingbird PXM, and hotel benchmarking reports continue to generate considerable demand from executives throughout the industry, the firm remains committed to enabling hotel brands, owners and operators with the tools and resources to improve profit contribution by evaluating revenue performance net of customer acquisition costs.

Stefanie Wood comes to Kalibri Labs with over 20 years of sales and revenue management experience in the hotel industry. Prior to joining Kalibri Labs, Wood spent the last decade as Director of Revenue Management with Starwood. Wood played an integral role in taking live two proprietary Starwood systems, Revenue Optimization System (ROS) and Integrated Sales and Catering (ISAC). Before Starwood, Wood held director level positions with Wyndham, Kimpton and Proccacianti, working across several markets on both the managed and franchised sides of the business including downtown, suburban and airport properties. Wood holds a Bachelor of Science degree from Virginia Tech and remains active with her alma mater. Wood will join VP of Business Development Jennifer Hill to advance adoption and deepen client engagement with Hummingbird PXM.

Plasai joins Kalibri Labs from Bond Collective, where she was the Sales and Business Development Manager on the opening team of The Mezzanine, an upscale, boutique event venue in Lower Manhattan. Plasai also served as Senior Associate for LW Hospitality Advisors for three years, where she prepared appraisals of full-, select-, and limited-service hotels across 20 states. Before LWHA, Priscilla served as Sales Manager for the Marriott Regional Sales Offices in Miami and Irvine where she helped launch the new sales office and sales transformation process for the Florida market, representing a total of 151 Marriott-managed hotels across 10 brands in Florida, Southern California, Arizona, and Nevada. Ms. Plasai holds a Bachelor of Science degree in Hotel and Tourism Management from the New York University Tisch Center. Plasai joins SVP of Business Development David Attardi with a focus on fitting the hotel real estate and investment community with insights to better understand a hotel asset’s unrealized revenue capture potential.

“Priscilla and Stefanie bring outstanding experience and perspective to our ongoing conversations with each of our different customer segments,” said David Attardi. “In order to solve our customer’s challenges, understand their businesses and preach the benefits of moving to net revenue metrics, it’s imperative to have lived, breathed and been confronted with the same scenarios our customers encounter on a daily basis. Stefanie and Priscilla know and love this industry and have a vested stake in helping our customers find solutions to enhance their profit contribution and reach their optimal business mix.”

Kalibri Labs evaluates and predicts revenue performance in the digital marketplace with its next-generation hotel benchmarking platform and analytical reports. The Kalibri Labs database, updated monthly, is comprised of guest stay records, including cost of sales and detailed source of business information, from over 31,000 hotels dating back more than 5 years to give an expansive view of the U.S. hotel industry.

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Ken Barna

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