About Kalibri

In 2012, major hotel owners and real estate investors approached Cindy Estis Green with a growing concern—rising customer acquisition costs were cutting into hotel profits and threatening the long-term health of the industry. Recognizing the need for a better approach, she launched Kalibri to equip hotel owners and operators with the tools to take control of their commercial strategy, optimize business mix through the lens of profitability in order to maximize asset value.

Today, we are more than a technology company—we are a trusted partner, committed to strengthening the hospitality industry and the communities it supports. By empowering hotels with data-driven insights and a profit-first strategy, we help drive sustainable growth that benefits businesses, hotel employees, and local communities alike.