A powerful revenue strategy platform

It is time to strive for a hotel’s Optimal Business Mix, which is the best a property can achieve, rather than targeting the average performance of other nearby hotels.

Hummingbird PXM is a powerful revenue strategy platform built to plan, execute and measure a hotel’s progress against its Net Revenue targets. With booking costs and sales and marketing costs at 15-25% of Guest-Paid Revenue, this performance platform will enable hotel management to focus on profit contribution. Identify channels, rate categories, travel agencies and other accounts that have promise in a hotel's market.


PLAN a hotel's Optimal Business Mix by month based on a realistic view of the demand available in its market.

EXECUTE against the plan by selecting the best opportunities by Channel, Rate Segment and individual Travel Agency, all displayed less cost of sales.

MEASURE the success of the plan to refine and improve each month.


Sample screens from Hummingbird PXM:


Find Third Party Intermediary Share

  • Identify the travel agency (TA) share by channel

  • Understand the rate segments and channels being booked through each TA and take action using TA contact information


Enhance Brand Performance based on Net Revenue

  • Target all direct demand by channel and rate segment (non-TA business)

  • Discover available opportunity for your hotel by locating performance gaps with competitors on all channels, rate segments and travel agencies