HUMMINGBIRDPXM

A REVENUE OPPORTUNITY ENGINE

With hotels experiencing cost of sales at 15-25% of Guest Paid Revenue, the hotel industry needs more transparency into costs of guest acquisition as consumers booking trends continue to evolve. Introducing HummingbirdPXM; a powerful hotel revenue strategy platform.

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Management can now surgically target the precise rate categories, channels, travel agencies and other high-value accounts that present the best potential opportunities for the hotel to pursue.

 

Hotels have traditionally postured for average position with local hotels in one or two comp sets when in reality they compete with many more properties for certain customer segments. Powered by Kalibri Labs’ proprietary Optimal Business Mix algorithm, HummingbirdPXM surfaces real opportunities that exist in the market, drives higher profit contribution and engages all the members of your revenue strategy team.


Optimization View

QUANTIFY YOUR PROFIT OPPORTUNITY

Optimization View, based on the output of our proprietary Optimal Business Mix algorithm, calculates the best your property can achieve. So you can:

#1 - Target quantified opportunities that actually exist in the market.

#2 - Broaden your reach with next-gen comp sets to pinpoint capturable business.

#3 - Plan, execute and measure your progress towards achieving your Optimal Business Mix.

Optimization View is the newest module in the HummingbirdPXM hotel revenue strategy platform. It empowers on-property or above-property revenue teams with the best potential opportunities available. The result: a higher profit contribution and a more effective revenue strategy.


Third party Insights

MOBILIZE & FOCUS SALES ON TOP PRODUCING ACCOUNTS

The Third Party Insights module provides a complete view of agency production showing all Channels and Rate Categories for both the subject hotel and the benchmark. Empower your sales team with better competitive intelligence to win over business from competitors. With these insights you can:

#1 - Compare demand share across all channels (not limited to GDS) against the benchmark.

#2 - Filter & target top producing agencies and action with TA contact info.

#3 - See rate categories being booked by each TA for subject hotel & benchmark.

 

Customer testimonials

Our property teams have been able to leverage our new understanding of costs of acquisition, agency production across all channels and guest loyalty, to name a few, into more profitable revenue strategies. By taking a team approach, we have been able to engage both property and corporate level users in the usage of HummingbirdPXM and ensuring growing profit. We look forward to our continued partnership with the team at Kalibri Labs in supporting us going forward.
— Sherif Guirguis
 
Sherif Guirguis    Managing Director, Hotel Operations   SilverWest Hotels

Sherif Guirguis

Managing Director, Hotel Operations

SilverWest Hotels


 
Kelli Chojnacki    VP Sales & Marketing   Crescent Hotels

Kelli Chojnacki

VP Sales & Marketing

Crescent Hotels

HummingbirdPXM showed us where to shift marketing dollars to align with more profitable opportunities in the market and measured success in terms of profit gained rather than just top line ROI on dollars spent. As a result, ownership confidence continues to grow because they can see we are focused on what is most important to them – profit.
— Kelli Chojnacki

Not only does HummingbirdPXM break performance out by rate segment and channel, but the combination of the two brings out a deep level of analysis allowing explanation of our performance (both on its own and in relation to the comp set) as well as defining current opportunity and future strategy.
— Monika Morrobel
 
Monika Morrobel    Corporate Director of Revenue   The Kessler Collection

Monika Morrobel

Corporate Director of Revenue

The Kessler Collection


 
Aimee Paulino    Area Revenue Manager   Crescent Hotels

Aimee Paulino

Area Revenue Manager

Crescent Hotels

The simplicity of data presentation helps when displaying the How’s and Why’s during an Owners Meeting, and when you can get into the specifics of YTD/Quarter/Month/DOW/Segment/Channel you quickly build their trust in your sales and revenue knowledge.
— Aimee Paulino

 
We LOVE the new Optimization View, it’s an AMAZING tool,
we have made some strategy and rate shop changes based on the data we see in there.
— Jason O'Donnell
 
Jason O’Donnell    Regional Director, Revenue Strategy   Interstate Hotels

Jason O’Donnell

Regional Director, Revenue Strategy

Interstate Hotels


Lara Stabell-Gibb    Corporate Director, Revenue   OTO Development

Lara Stabell-Gibb

Corporate Director, Revenue

OTO Development

If you’re considering doing something differently for a competitive edge, utilize Kalibri Labs’ HummingbirdPXM and get focused on your optimal business mix.
— Lara Stabell-Gibb