ENHANCEd VISIBILITY INTO U.S. HOTEL PERFORMANCE
For hotel owners, operators or the hotel investment community, a monthly subscription to the HIPO report provides unique insights into hotel profit contribution by offering a view into comprehensive patterns in both Guest-Paid Revenue and the Net Revenue they retain after removing commissions, loyalty and other channel costs.
With almost half of the U.S. hotel business coming through digital channels in 2018, and cost of sales at 15-25% of Guest-Paid Revenue, advanced metrics can be critical to anticipate the impact of digital trends on the industry’s profitability.
Kalibri Labs has the only industry database that can derive Net Revenue and Cost of Sales trends making them transparent nationally, by hotel segment and by market to help industry leaders take early action on upside opportunities and mitigate the downside risks.
Sample content from HIPO Report:
Quantify room night demand by source of business
Review Guest-Paid ADR & Cost of Customer Acquisition
Advanced metrics to anticipate changes in cycle strength and digital trends that impact profitability