In 2016, many large hotel chains launched a series of initiatives to entice consumers to book...
Demystifying the Digital Market & Guide to Commercial Strategy 2023
"Demystifying the Digital Market & Guide to Commercial Strategy", authored By Cindy Estis Green, Mark V. Lomanno, and Dave Roberts and published by Hotel Business.
The hotel industry faces disruption from dominant tech companies in the digital marketplace. Coupled with limited access to labor, rising costs, and changing consumer behavior, hoteliers must adapt to new demand profiles with fewer staff to improve profitability and grow asset value.
- What’s shaping the digital disruption, and how this will play out for the economics of hotel owners and operators
- How are past hotel performance and trends significant in today’s market
- How can the emerging discipline of ‘Commercial Strategy’ be deployed for efficient customer acquisition and improving profitability
- Insights from industry thought leaders on future disruption in the market, consumer behavior, new technology, the risks and benefits of AI and machine learning, and more
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