The rise of metasearch and its effect on hotel distribution
The next big thing in hotel distribution might be metasearch, says Cindy Estis Green, CEO and co-founder of Kalibri Labs. While metasearch has been a factor in hotel distribution for a while, it might soon become a dominant player in the market.
“It surprises me that there isn’t more of a focus on the rise of metasearch,” she says. “It’s not that the online travel agencies aren’t dominant and very strong in the marketplace, but this is what is coming, and it is coming fast and furious.”