Kalibri Labs through the AH&LA Consumer Innovation Forum, along with many industry sponsors, has just released Demystifying the Digital Marketplace: Spotlight on the Hospitality Industry, which is an exclusive study derived from 25,000 hotels offering cutting edge research and insights that have never before existed for the hotel industry. The report serves as a valuable update to the initial study Kalibri Labs authored in 2012. The first part in the three-part series focuses on the macro view of the digital distribution landscape and includes:
- An introduction to customer acquisition costs for hotels;
- A recap of a quantitative study of online consumer behavior disproving of the “billboard effect;"
- A high level view on industry wide revenue capture; and
- Overviews of third party trends.
The second series will highlight “Hotel Performance” in the digital market and the final series will focus on “Taking Action” to take advantage of digital market opportunities.