News & Insights

Cindy Speech
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Cindy Estis Green accepts the 2025 Cornell Hospitality Innovator Award and presents her vision for profit as the industry's North Star.

CleanShot 2025-10-09 at 10.45.25

U.S. hotel performance is steady but slightly negative. As of early October, total room night demand is about 1% below last year, with continued weakness in Government, Corporate, and Group segments. As it enters its second week, the federal government shutdown is adding pressure, especially in government-reliant markets such as Washington, D.C., Norfolk, and Huntsville.ADR remains flat, hovering near last year’s levels as travelers shift toward price-sensitive channels like OTA and Discount (LMR). Extended Stay demand is up 2% year to date, and destination and mid-sized markets such as Asheville, Savannah, and Tampa are seeing modest gains.Bottom line: The market remains fragile, with limited rate growth and recovery driven more by volume than pricing.

Check back weekly as we track how demand and rates are shifting across the U.S. market.

White Papers

Fed Policy

Summer Edition: Navigating Market Turbulence

Shifting Signals: A Closer Look at U.S. Hotel Demand Trends in Mid-2025 New Pressures, Subtle Shifts: See Where the Market...
Navigating Market Turbulence

How Federal Policy Shifts Are Reshaping U.S. Hotel Demand

How Federal Policy Shifts Are Reshaping U.S. Hotel Demand Understand What's Changing-and Where to Act Federal funding changes and macroeconomic...

Press Releases

The State & Future of Hospitality: “Demystifying the Digital Market & Guide to Commercial Strategy” Empowers the Industry with Invaluable Insights and Expertise

The must-read book provides hoteliers with the latest updates on the digital market, how hotel performance has changed post-pandemic and...

Northwest Hotel Investment Forum Announces Spring 2023 Centerpiece Panel: Intelligence and Wisdom from Hotel Industry Luminaries

Seattle, WA (March 16, 2023) - The Northwest Hotel Investment Forum (NHIF) today announced that its centerpiece program for its...

Hotel Business and Kalibri Labs partner to distribute data and analysis

Hotel Business is teaming up with Kalibri Labs on the groundbreaking release of the 2023 edition of Demystifying the Digital...

Kalibri Labs Expands Senior Leadership to Support Continued Growth

Industry Veterans Del Ross, Dennis Shaw and Chris Wood Round Out Executive Bench ATLANTA (Jan. 24, 2023) – Kalibri Labs,...

Hotel Business & Kalibri Labs Collaborate to Aid Recovery

Hotel Business & Kalibri Labs Collaborate to Aid Recovery. Partnership to bring need-to-know data to hotel industry. April 7, 2021—Hauppauge,...
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Demystifying the Digital Market & Guide to Commercial Strategy

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