Shifting Signals: A Closer Look at U.S. Hotel Demand Trends in Mid-2025
New Pressures, Subtle Shifts: See Where the Market Is Moving
Kalibri’s latest industry report analyzes how federal policy shifts, macroeconomic uncertainty, and changes in segment mix are shaping hotel performance across U.S. markets.
U.S. hotel demand remained soft through May 2025, extending the trend outlined in Kalibri’s April white paper. The updated Summer Edition highlights continued year-over-year declines in room night volume, downward pressure on ADR growth, and sustained weakness in the government and corporate segments.
What You’ll Learn:
Market-Level Demand Changes: Identify which regions are experiencing the steepest slowdowns—and where modest gains continue. Includes updated year-over-year performance data for both actualized demand and future bookings.
Segment Performance Snapshot: Track shifting contributions from key segments—including Corporate, Government, OTA, Loyalty Member Rate (LMR), and Other discount transient segments—and understand how these changes are influencing demand and contributing to ADR pressure.
ADR Under Pressure: Learn how increased volume in discount transient segments is driving downward pressure on ADR growth across much of the U.S.
Explore Market Spotlights: Washington, D.C./MD/VA and Atlanta, GA: Regional deep dives illustrate distinct demand dynamics—Washington, D.C./MD/VA continues to face sharp government segment declines, while Atlanta shows steadier volume with growing dependence on discount transient segments. Both markets reflect ongoing rate pressure and evolving segment composition.
Who Should Read This:
- Hotel Owners & Operators
- Real Estate Investors & Asset Managers
- Hospitality Consultants & Analysts
- Brand, Management Company, and On-Property Revenue Teams
About Kalibri
Kalibri is a data and technology company advancing profitability in the hospitality industry. As the creator of the first Hospitality Profit Platform, Kalibri equips hotels with the intelligence and tools to grow cash flow, improve commercial performance, and increase asset value.