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State of the Industry

Analyzes hotel trends using the industry's largest database of booking data and performance.


The industry's largest hotel trends database

Kalibri Labs’ State of the Industry Dashboard analyzes hotel trends across revenue, guest acquisition costs, demand share by channel, market, length of stay, and other advanced metrics.

The dashboard draws from the Kalibri Labs Database, the industry's largest database of booking trends and performance from over 35,000 U.S. hotels and over 7 billion transactions.

State of the Industry Dashboard through May 31st, 2024 

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U.S. Metrics: May 2024 Occupancy and ADR are flat YoY; Loyalty Contribution and RevPAR grow YoY while Length of Stay declines
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U.S. Metrics: May 2024 YTD Loyalty Contribution grows YoY while Occupancy, ADR, RevPAR, and Length of Stay declines
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U.S. Channel Mix:, OTA and Group captured more room night demand YoY in May, while Voice, GDS, and Property Direct channels saw declines
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U.S. Length of Stay Tiers: Longer Lengths of Stay showed more significant declines in RevPAR contribution YoY, with 30+ stays most impacted
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U.S. Segment Mix: Transient-Commercial occupancy share falls below its 2023 level while Transient-Leisure rises above its 2023 level in May

Market Analysis Notes

  • Ann Arbor, MI, had the largest May 2024 YoY Guest-Paid RevPAR increase for a U.S. Market at 45.4%, including its Transient-Leisure Guest-Paid RevPAR increasing by 70.1% YoY.
  • San Francisco, CA's May 2024 Guest-Paid ADR grew 18.7% vs. May 2023, which was the largest growth for a top 50 U.S. Market, led by a 24.7% increase in its May 2024 Transient-Commercial Guest-Paid ADR.
  • Rochester, NY's Guest-Paid RevPAR in May 2024 YoY declined 35.4%, as its Transient-Commercial Guest-Paid RevPAR declined by 29.1% YoY.
  • 275 out of the 334 U.S. Markets had a decline in Occupancy % in May 2024 vs. May 2023, including 39 of the largest 50 U.S. markets.
  • Providence, RI's May 2024 vs. May 2023 YoY Transient-Commercial Guest-Paid RevPAR has outpaced its YoY Transient-Leisure RevPAR with a 13.9% increase vs. a 4.9% decline, which was the second largest difference for a U.S. Market.


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