The Kalibri Profit Platform

Find new cash flow and drive enterprise value with the industry's most precise data and AI-powered ProfitMixTM.

data-and-intelligence

Powered by transaction-level data and profit-first intelligence, the Kalibri Profit Platform delivers critical insights that gives owners, operators, and commercial leaders a new way to find cash flow and grow asset value intelligently.

The platform delivers ProfitMixTM, a customized roadmap that identifies the most profitable business for your hotel to pursue, the segments to dial down, and how to grow profit even as market conditions change.

CASE STUDY

Increasing Asset Value by $1.79M

Hilton Garden Inn

“When I showed them [the ownership team] their business mix, they were stunned. Most of their non-loyal guests were booking through third-parties. Ownership had assumed the hotel was already performing well—and were shocked by the volume of third-party business.

With Kalibri’s precise insights, we zeroed in on the specific channels and segments driving performance, and identified the optimal days, weeks, and months to target.

In short order, we replaced $30K in third-party bookings with $197K in Group business—boosting net sales by $179K almost overnight

- Director, Commercial Performance

$k

Increase in Revenue

$2.M

Increase in Asset Value

x

Kalibri ROI in Year 1

Kalibri Data

Large brands. Small brands. Management companies. Ownership groups. Trusted industry partners. We’ve created the most comprehensive database of transactional hotel data along with cost of acquisition in the U.S. Our database is robust, forward-looking and updated weekly. It’s comprised of daily paid and stayed bookings and we calculate both historical and future performance metrics.

Looking back to
2011

35,000+ Hotels

100+ Brands

3 Million+ Rooms

9 Billion Bookings

100 Million New Bookings per Month

Looking forward
18 Months

Updated
Weekly

Our Differentiators

Our goal is to improve our clients’ profitability. Whether your focus is sales, digital, pricing and optimizing your market and/or competitive demand mix, or you’re working a real estate deal and need to understand the demand trends of extended stay customers in a certain market - we have the depth to see those insights. Our markets and submarkets reflect current density of supply and therefore, they give a more accurate view of performance.

Markets
Submarkets
Rate Categories
Channels
Revenue Types

Only Kalibri has Cost of Acquisition

Why does Cost of Acquisition Data Matter?
Two rooms. Same rate. One costs 12% to acquire, the other 20%.

Kalibri reveals the true cost behind every booking—so you can prioritize revenue that actually grows profit. In a high-cost market, it’s one of the few levers you can still control.

Customer Acquisition Costs are 15-25% of Guest-paid Revenue

Customer Acquisition Costs

Kalibri Intelligence

Kalibri uses artificial intelligence and the industry’s most innovative algorithms to filter the noise and deliver clear, actionable insights that accelerate profit-driven decisions.

Eye

The Industry’s Only Full-Market Forecast

Kalibri is the only platform that forecasts daily performance by rate category and channel for every hotel in the market - not just yours. Our predictive model delivers a rolling 18-month outlook, showing not only where you're headed, but how your competitors are expected to perform.

No other platform delivers this level of market-wide, granular insight.

The Industry's Only Full-Market Forecast
Map

Data-Driven Comp Sets

  • Know exactly who you're competing with—for which business—on which days.
  • Analyze performance performance of 100 hotels within a radius of your hotel.
  • Move beyond outdated comp sets with a dynamic, data-driven view of real rivals by rate category.
  • Compare your hotel’s business to competitors by channel, segment, and rate category.
  • Uncover inspiration from properties winning the profitable business you want.
  • Use targeted insight to pursue higher-margin demand—not just more volume.
Legacy Compsets
Kalibri Opportunities
Green Circle
Orange Circle
Light Blue Circle
Gold Circle
Red Circle
Blue Circle
Map Legend

ProfitMixTM

Your Roadmap to Profit

Most tools show you where you've been. ProfitMix™ shows you where to go next.
Kalibri’s proprietary ProfitMix™ algorithm identifies the most profitable combination of business—by channel, segment, rate category, and day of week—for your hotel or portfolio. Instead of chasing volume, you’ll know the mix to pursue, what to avoid, and how to align your team around margin-growing demand.
With ProfitMix™, you can:

  • Quantify untapped profit potential in your market
  • Replace guesswork with a data-driven pursuit plan
  • Focus time and resources on high ROI-opportunities, even in low demand periods.
  • Turn commercial strategy into measurable value growth

It’s not just a report. Its a roadmap to growing cash flow.

How we find your ProfitMixTM

Unlock your profit potential and cash flow

  • 1 The Kalibri Profit Platform evaluates business at rate segment and channel level.
  • 2 The platform generates a compset for each rate segment by day of week. Filtered by ADR, demand curves and meeting space.
  • 3 The platform calculates the most profitable combination of room nights—by rate, channel, and date—for your hotel.Constrained by meeting space, loyalty contribution, ADR, market conditions
rate segment and channel level
compset 1
compset 2
calculate combinations
calculations

You Made the Revenue.
Did You Keep the Profit?

Two hotels. Same Market. Same $5M in top line Revenue.

But one uses Kalibri. That hotel brought in $65k cash to the bottom line.

Asset Value grew by $750,000.

Revenue isn't the problem. The mix is.

Revenue

The Kalibri Profit Platform Products

Powered by granular, transaction-level data and profit-first analytics, the Kalibri Profit Platform delivers critical insights that help owners, operators, and commercial leaders maximize profitability and asset value.

Purpose-built
Commercial

Purpose-built for Commercial Strategy execution, Hummingbird Commercial removes the typical constraints that hold your teams back from finding the most profitable top line revenue in every channel, from corporate to third-party.

raw data to custom visualizations
Enterprise

Transform raw data into custom visualizations. Use granular insights to track performance and make strategic decisions. Hummingbird Enterprise is the perfect solution for teams looking to step outside of “templated” or “canned” reports and into total customization and deep analysis.

data summary
Real Estate

The level of investment risk is often proportional to the level of clarity in available market data and forecasting. A clear understanding of future consumer behavior in a given submarket requires segment, channel, LOS and rate category data that only Kalibri can provide.

News & Insights

On average, most U.S. hotels sit on at least $200,000 in untapped opportunity