ATLANTA, GA, November XX, 2025 —In response to growing pressure on hotel profitability amid rising costs and slow growth, AAHOA (Asian American Hotel Owners Association) and Kalibri, the hospitality industry’s leading Profit Platform, have formed a strategic partnership to equip hotel owners and operators with the technology, data, and training needed to strengthen profit margins and long-term asset performance.
Kalibri’s programs are industry-recognized and award-winning, empowering hospitality professionals nationwide with proven tools to drive smarter, more profitable decisions.
AAHOA gains exclusive members-only pricing to Kalibri’s Profit Platform and first-time access to the Certified Hotel Profit Strategist (CHPS) Program, giving them critical insights to make intelligent, data-driven decisions that grow profit — not just revenue. The combined benefits of member discounts to Kalibri’s Profit Platform and the Profit Strategist certification will dramatically support members in growing profit and asset values, setting a new standard for how owners and operators measure and manage financial performance.
“For hotel owners, profit isn’t just a number on a spreadsheet — it’s the foundation for long-term growth and sustainability,” said AAHOA Chairman Kamalesh (KP) Patel. “This partnership with Kalibri gives our members the tools and knowledge to make smarter, data-driven decisions that protect margins, unlock opportunities, and increase the value of their assets.”
“AAHOA Members are facing one of the most challenging operating environments we have seen in years,” said AAHOA President & CEO Laura Lee Blake. “When I saw Kalibri’s data on where profitability is being lost, it was a wake-up call. This partnership gives our members a real opportunity to act — to understand their numbers, protect their margins, and make smarter, data-driven decisions. Our focus is to help every hotel owner not just survive but truly thrive.”
“Growing profit depends on understanding how to target the revenue opportunities that contribute to a hotel’s bottom line,” said Cindy Estis Green, CEO & Co-Founder of Kalibri. “By combining Kalibri’s analytics with AAHOA’s deep connection to hotel owners, we’re helping them focus on what drives sustainable success — not just topline growth.”
Turning Insight into Action
AAHOA Members will be able to:
- Build profit-focused management skills through the AAHOA Certified Hotel Profit Strategist (CHPS) and forthcoming Certified Hotel Profit Analyst (CHPA) programs, powered by Kalibri.
- Access Kalibri’s profit platform to uncover the most profitable opportunities by rate, channel, and segment.
- Evaluate new real estate development opportunities through Kalibri’s Hummingbird Market and Hummingbird Commercial tools.
If you are an AAHOA Member, please visit Kalibri’s website for more information: https://www.kalibrilabs.com/aahoa.
These offerings combine data-driven technology with actionable training, helping hotel owners identify opportunities that traditional metrics such as RevPAR or ADR do not reveal.
About the AAHOA Certified Hotel Profit Strategist (CHPS) Program
Powered by Kalibri and launched as part of the AAHOA–Kalibri partnership, the Certified
Hotel Profit Strategist (CHPS) Program helps hotel owners manage customer acquisition
with a focus on profit growth. Graduates earn the CHPS designation, demonstrating
advanced skills in profitability and asset management. The Certified Hotel Profit Analyst
(CHPA) Program will launch in 2026.
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About AAHOA
AAHOA is the largest hotel owners association in the nation, with Member-owned properties representing a significant part of the U.S. economy. AAHOA’s 20,000 members own 60% of the hotels in the United States and are responsible for 1.4% of the nation’s GDP. More than 1 million employees work at AAHOA member-owned hotels, earning $51.3 billion annually, and member-owned hotels support 4.2 million U.S. jobs across all sectors of the hospitality industry. AAHOA’s mission is to advance and protect the business interests of hotel owners through advocacy, industry leadership, professional development, member benefits, and community engagement.
About Kalibri
Kalibri is redefining how hotel owners and operators grow profit. As the industry’s leading Profit Platform, Kalibri combines the most comprehensive performance data with its proprietary AI, ProfitMix, to reveal where and how profit is really made. These insights enable owners, operators, and investors to optimize performance, strengthen margins, and increase long-term asset value.