Powering Profitability
When revenue growth slows and expenses rise, profitability matters most. The AAHOA/Kalibri partnership helps hotels strengthen margins and uncover profitable growth opportunities.
A Strategic Partnership for Profitability
AAHOA Members now have exclusive access to Kalibri’s suite of profitability intelligence tools with special member discounts and benefits.
This collaboration puts powerful analytics and insights directly in the hands of owners and operators when the industry needs them most.
The Challenge:
Revenue Up 1-3%, Costs Up 5-10%
Across the industry, revenue growth isn’t keeping pace with rising expenses. For many hotels, profits are shrinking and some are now upside down.
The expenses that are pinching owner/operators are rising customer acquisition costs. These are the expenses of various distribution channels that probably don’t show up on your books. And with the expanding digital marketplace available to customers, there are increasing customer acquisition costs that erode your profitability.
The path forward requires smarter strategies, data-driven decision-making, and a focus on cash flow, not just revenue.
The Solution:
Kalibri’s Profitability Tools
From discovering overlooked development opportunities to aligning commercial teams with profit growth goals, Kalibri’s Profit Platform is a must-have for owners looking to drive asset values and deliver better cash-flow.
Purpose-built for Commercial Strategy execution, Hummingbird Commercial removes the typical constraints that hold your teams back from finding the most profitable top line revenue in every channel, from Brand.com to OTA.
You can’t uncover new opportunities by looking at the same data as everyone else. Kalibri reveals hidden market trends by applying advanced data science to granular rate, channel, and market insights no one else has. Use Hummingbird Market to pinpoint untapped demand and make smarter investment decisions.
The Premier Source of Extended Stay Data
If you aren’t looking at demand by length-of-stay (LOS), you are flying blind.
Only Kalibri has the LOS data you need, broken down by 7-14 days, 15-29 days, and 30+ days. Now you can quickly identify depth of long-term stay demand in any market or submarket.
Become an AAHOA Certified Hotel Profit Strategist
Kalibri has partnered with AAHOA to deliver the AAHOA Certified Hotel Profit Strategist (CHPS) program, an exclusive certification designed to help hotel owners and operators elevate their profitability and asset performance.
Built on Kalibri’s proven profit strategy framework, the program provides practical tools and applied learning that strengthen financial and commercial decision-making. Participants learn how to interpret performance data, evaluate profit potential, and apply strategies that drive sustainable returns.
Delivered through Kalibri’s online learning platform, the certification features real-world examples and insights customized for AAHOA’s hotel ownership community.
Graduates earn the designation of AAHOA Certified Hotel Profit Strategist, demonstrating advanced expertise in profit optimization and strategic hotel management.
Coming in 2026:
The AAHOA Certified Hotel Profit Analyst (CHPA) program will launch as the entry-level certification for those beginning their profit strategy journey.
Enrollment for the Profit Strategist certification is now open to AAHOA members.
Learn more about Profit Strategist certification
Using Kalibri has been a game changer for our business. Incredibly easy to use and we can quickly identify real time business opportunities. Strongly recommend to any hotel looking to enhance their performance.
Dan Preston
I love the product. Your customer service is superior, and your data is fantastic.
Kristi Pearce
We’ve uncovered numerous new accounts and leads. And the support and customer service is unparalleled by every individual I have encountered.
Mark George
STR’s [now CoStar’s] data is a mile wide and an inch deep. Kalibri’s data is a mile wide and a mile deep.
Mark Lomanno
I love working with Hummingbird Commercial. The information is straightforward and easy to access and the data is well laid out.
Steve Pyles
Kalibri has been instrumental in identifying future opportunities and adjusting to faster-to-market trends. It gives us an advantage over our competition and has shown significant value.
Phil Bemiller
The service and information are great, to find information of where to focus on. Easy to use.
Margarita Garcia
From the national level right down to individual hotel sub-markets, Kalibri data is integral to a thorough analysis of extended-stay supply, demand, revenues and potential investment opportunity.
Mark Skinner
News & Insights
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New AAHOA–Kalibri Partnership Puts Profitability at the Center of Hotel Operations
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