Market
Your next opportunity will be found in the industry’s most granular submarket data.
High value insights at your fingertips
Historically, we have had a black and white view of the world of hotel performance. We observe that something happened, and performance went up or down. And to date, we can only speculate on why it happened.
Hummingbird Market highlights the drivers of change so you can harness the opportunity for your own success.
- What types of business are on the rise?
- Are these business types accretive to profit?
- Where do I have some leverage?
- When do I walk away?
Typically, obtaining this information would involve reaching out to a network of contacts for resources or paying exorbitant license fees.
Hummingbird Market offers actionable, real-time insights into property and market performance, facilitating opportunity identification or dynamic adjustments to operational strategies. We translate complex hotel data into clear market opportunities.
Drill beneath the surface to choose your path to profit.
Easy-to-use
Accelerate discovery through advanced mapping technologies.
Granular data
Opportunity awaits in rate type granularity and length-of-stay data that most others don’t have.
Cost Efficient
Appropriately priced for the discovery process where time and cost efficiency is paramount.
Better Data Drives Better Investment Decisions
Kalibri sources its own data. Our proprietary data set is delivered fresh from brand and hotel PMS/CRS. And NO ONE has the granularity required to reveal opportunity.
Why be limited to a high-level view of revenue, occupancy and ADR when you can see the composition of it (by rate category, channel. loyalty contribution, length of stay)? Why look at broad based market boundaries when you can narrow down to the ranges where hotels have been built?
US Total Performance Data
- All 334 US markets & 975 Submarkets
- Location, chain scale, and chain class
High-level Market Categorization
- Location type
- Chain scale
- Class
Core Performance Metrics Visualization
- Occupancy, ADR, RevPAR
- Daily Supply
- Booking cost per room night
Market Growth Index
- RevPAR based on seasonality
Comprehensive Performance Indicators
- Overall performance metrics
- Segmentation analysis
- Rate category breakdown
- Length of stay patterns
- Extended Stay performance metrics
Historical Trends
- Current month vs YoY
- 12-month trend analysis
What you can do with Hummingbird Market
Spot High-Potential Opportunities
Cut through the noise with an interactive map and region-specific performance snapshots. Pinpoint growth-ready areas in minutes—not weeks.
Dig Deeper with Submarket Precision
From growth indices to historical performance, get the insights that matter most for expansion planning.
Grow Your Portfolio with Confidence
Access vital metrics to identify where the market is trending, and when it's time to buy, build, or hold. No more guesswork, no more secondhand intel.
Optimize Performance at the Property Level
Operations teams can compare performance, analyze rate category trends, anticipate shifts in demand, and course-correct with real-time data.
Hummingbird Real Estate Investment Reports
The level of investment risk is often proportional to the level of clarity in available market data and forecasting. A clear understanding of future consumer behavior in a given submarket requires segment, channel, LOS and rate category data that only Kalibri can provide. Competing tools and data sources are comparatively opaque and drive up the risk in your decisions.
Complete Data for Accurate Underwriting
Improve Market Demand Projections
Complete demand history — channel, rate category, length of stay.
Commercial/Leisure Market Impact
Rate category segmentation — day of week level to better inform commercial/leisure impact.
Property Profitability
A complete understanding of customer acquisition costs relative to performance to inform future profit potential.
Aligning Demand with Opportunities
Regional Focus
Dial into your location and see future performance projections.
Demand
Using rate category or channel segmentation to focus on future demand for your property type.
Opportunity Maximization
Identify the business segments that are expected to drive demand in the future.
Best Market Selection
Segmentation Demand
Identify and target markets/submarkets where your longer length of stay demand is more prevalent.
Extended Stay Properties
Identify extended-stay demand that is absorbed by purpose-built as well as traditional hotels.
Market/Total U.S. Industry Trends
Data
Research the top 50 markets by chain scale, property tier, location type
Trends
Identify up-to-date, high level U.S. and market levels
Visibility
Discover latest trends for ADR/Occ/RevPAR metrics
Macroeconomic & Real Estate Performance
Demand-driven opportunities
Locate opportunities by data corporate, group, gov., OTA, promo/loyalty, RevPAR, OCC, ADR by tier 334 markets/975 submarkets
Demand/Supply
Identify and quantify where the demand growth is outpacing the supply growth.
Kalibri Length of Stay data reveals opportunity previously hidden by legacy RevPAR data.
Before Kalibri
Kerry Ranson, Partner & President of Operations at Raines, was looking to underwrite on an Extended Stay property.
Based on RevPar data found on legacy data reports, they couldn’t make the numbers work at all.
Conclusion?
Zero opportunity in the market.
After Kalibri
Soon after he was able to look at Kalibri LOS data.
It revealed a very different story.
Kerry realized it was a brilliant opportunity. They built the Extended Stay property.
And while typical ES ramp up periods take 1-2 years to stabilize, the demand was so high they stabilized in 3-6 months.
Basic RevPAR data is simply too opaque. You need granularity to make responsible decisions.
Intelligence on what is actually driving demand
Small brand/independent?
Find markets that have more leisure transient and don’t rely on corporate business.
Big chain with a strong loyalty program?
Find areas where transient, corporate, and government are strong demand drivers to rely on your loyalty base.
Large group hotel?
Find high-density areas of group demand.
The Premier Source of Extended Stay Data
If you aren’t looking at length-of-stay (LOS), you are flying blind.
Only Kalibri has the LOS data you need, broken down by: 7-14 days, 15-29 days, and 30+ days. Now you can quickly identify depth of long-term stay demand in any market or submarket.
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