Commercial
The only business intelligence purpose-built for efficient commercial growth.
Unlock more profitable top line revenue
In today’s environment, hotel revenue struggles to outpace distribution costs and other expenses. Let’s be clear. Top line revenue alone isn’t enough. Hotel asset value growth - and even business viability - is threatened if you can’t maximize your profitability.
Hummingbird Commercial helps every revenue generating component find new, profitable business and distribute resources to exceed goals and maximize asset value.
Calculate your ProfitMixTM, your hotel’s most profitable business potential based on unseen competitive landscape.
Identify incremental opportunities in your full addressable market across channel, rate category & corporate.
See your true competitors through dynamic compsets based on demand patterns within each segment.
Revenue Opportunities Revealed
Where other tools merely display data, Kalibri data science converts data into insights and revelations that are immediately actionable to impact your profitability in real time.
Third Party View Corporate Account and IATA Targeting
- All channels, not limited to GDS
- Regional/Clustered corporate/IATA business
- Includes full contact info and account profile to quickly act
- 230,000 Named Corporate Accounts that increases every week
Summary View Performance & Competitive Overview
- Spotlights datasets and actionable insights
- Toggle between rate categories, revealing potential revenue opportunities
- At-a-glance view of key performance metrics
Optimization View Strategic + Tactical Market Targeting
- Demand based competition focus
- Convert market demand by opportunity type
- Inform budget and day-to-day planning
OTB Signals On-the Books Data Analysis
- Compare current bookings against historical data and market benchmarks
- Tailor the platform to specific needs and scenarios
- Enhance reporting speed and accuracy
Property View & Executive View Profit Driven Performance Management
- Profitability, acquisition costs and demand mix
- Dynamic comp set, submarket comparisons
- Forecasting – property, comp set, submarket
You Made the Revenue.
Did You Keep the Profit?
Two hotels. Same Market. Same $5M in top line Revenue.
But one uses Kalibri. That hotel brought in $65k cash to the bottom line.
Asset Value grew by $650,000.
Revenue isn't the problem. The mix is.
Why Hummingbird Commercial is Built for Commercial Strategy Teams
Commercial Strategy unifies revenue, sales, and marketing teams under one shared mission: drive the hotel’s most profitable business mix using a coordinated, data-driven plan.
Hummingbird Commercial gives Commercial Strategy teams:
- A single source of truth for all revenue disciplines
- Forecasts and profit opportunities by channel, segment, and rate
- A view of your real competitors are by business type and date
- A playbook to prioritize and pursue the most profitable demand
Whether you're centralizing decision-making across a portfolio or aligning on-property teams, Hummingbird Commercial ensures everyone is working towards the same profit-focused outcomes.
Increasing Asset Value by 1.79M
“When I showed them [the ownership team] their business mix, they were stunned. Most of their non-loyal guests were booking through third-parties. Ownership had assumed the hotel was already performing well—and were shocked by the volume of third-party business.
With Kalibri’s precise insights, we zeroed in on the specific channels and segments driving performance, and identified the optimal days, weeks, and months to target.
In short order, we replaced $30K in third-party bookings with $197K in Group business—boosting net sales by $179K almost overnight”
- Director, Commercial Performance
Increase in Revenue
Increase in Asset Value
Kalibri ROI in Year 1
The Kalibri Profit Platform
Kalibri Data
- Industry's Largest US Hotel Performance Database
- Only source for Cost of Acquisition, Loyalty Contribution, and rate category granularity
- Best view of Length of Stay detail
Kalibri Intelligence
- Get your most profitable business mix with predictive AI
- Access the only full-market U.S. forecast by rate, channel, and day
- Know exactly who you're competing with, for which business, and on which days
Commercial
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