For Brands
Both hotel owners and shareholders demand continuous value generation. We can help you identify new revenue opportunities in richer data sources.
Deliver the most profitable business mix across your portfolio.
For every $10M in room revenue, a U.S. hotel spends $2M on average to acquire customers. The economics of hotels have undergone a sea change and many owners recognize they are “upside down” with average revenue rising 1-3% and average expenses rising 5-10%.
How can brands respond? Portfolio optimization and reviewing distribution strategy. Invest in the customer acquisition tactics that deliver the most profitable mix of business by channel and rate category. Only Kalibri’s data science can deliver it.
Optimize each brand by channel by evaluating advantages across the demand in your markets.
Focus your funds on the essentials to achieve profit contribution for your owners.
Help your hotels be efficient in customer acquisition and surgically target the most profitable mix.
Data-informed resource allocation drives the profit you deliver to your stakeholders.
Understanding your hotels' opportunities by brand and region can help with allocations for sales and digital support across your portfolio. Quantifying benefits of direct loyalty bookings can help hotels and management companies direct their digital funds.
Understand your customer acquisition costs to drive profitability.
From a brand perspective, this approach will also quantify the advantages of spending on brand initiatives which are almost always part of the most profitable mix that is accretive to profit.
The Kalibri Profit Platform for Brands
Kalibri data science enables hotel brands to anticipate market fluctuations, adjust to seasonal demands, and make informed expansion decisions that satisfy shareholder expectations for growth. In an industry constantly reshaped by changing consumer behaviors, economic conditions, and global events, profit-focused data science powers strategic decisions that reap predictable results.
Transform raw data into custom visualizations. Use granular insights to track performance and make strategic decisions. Hummingbird Enterprise is the perfect solution for teams looking to step outside of “templated” or “canned” reports and into total customization and deep analysis.
Purpose-built for Commercial Strategy execution, Hummingbird Commercial removes the typical constraints that hold your teams back from finding the most profitable top-line revenue in every channel, from corporate to OTA.
Legacy compsets limit a brand’s ability to prevent cannibalization in the same market.
Understanding a hotel's most profitable mix casts a wider competitive net, shifting from a narrow set of competitors to comp sets by rate category. This allows hotels to specifically target competitors with the profitable mix of business they want.
As an industry, we can’t afford for revenue management teams to spend half their time second-guessing the RMS. Channel optimization results will always identify hundreds of thousands in profit contribution opportunities that can be converted with direct, data-informed actions.
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