Market Plus
Precise contextual data to create defensible insights for hotel investment decisions
A Clearer View of Hotel Market Performance
Hummingbird Market Plus is a hotel market intelligence research tool built for investment decisions. It helps owners, developers, and underwriters understand how markets behave over time, placing current performance in proper context so feasibility, valuation, and underwriting decisions are grounded in long-term economic outcomes.
By extending the lens of traditional market tools, Hummingbird Market Plus supports confident interpretation of risk and opportunity across cycles.
Hummingbird Market Plus is powered by transaction-level data with granular views into occupancy, ADR, RevPAR, rate segmentation, and length-of-stay patterns. The interface is modern, visual, and interactive with heat maps and sortable dashboards.
Hummingbird Market Plus users enjoy all the opportunity finding features of the Core product but with deeper history and forward-looking data required to justify investment decisions.
Granular Context
A 10-year market view of granular performance to ascertain long-term value
An Extended Lens
12-months of forwarded looking data. New contextual layers sharpen accuracy.
Process Continuity
Export & Excel/CSV data directly from the platform into the format you require.
10 Years of performance for the investment decisions you make
Hummingbird Market Plus includes a 10-year view of hotel market and submarket performance to help owners, investors, and underwriters place current conditions in proper context—reducing the risk of misinterpreting short-term signals.
Structural vs Cyclical Insight
A 10-year performance history allows teams to distinguish between structural market shifts and normal cyclical fluctuations—reducing the risk of overreacting to short-term volatility when evaluating investments.
Full-Cycle Market Comparison
By comparing current market conditions to prior periods of growth and stress, owners and underwriters can better calibrate assumptions around recovery, durability, and downside risk.
Momentum in Context
Extended performance history helps teams understand whether current momentum reflects sustainable demand patterns or late-cycle behavior—supporting more disciplined capital allocation.
Signal vs Noise
Viewing performance across a full market cycle makes it easier to identify what is truly market-driven versus temporary disruption—leading to more reliable conclusions about value creation and long-term returns.
Investment decisions are forward-looking by nature.
Hummingbird Market Plus includes a 12-month market forecast powered by Kalibri’s Forecast AI (the same forecasting science behind Kalibri’s industry-leading national outlook), giving owners, developers, and underwriters a clearer view of where market conditions are headed—before those shifts appear in historical results.
Early Market Signal
A 12-month market forecast helps teams anticipate changes in demand, pricing, and occupancy before they are reflected in trailing performance—supporting earlier, more proactive risk assessment.
Forward-Looking Feasibility
Forward-looking market projections provide a clearer foundation for feasibility studies and underwriting, helping teams align assumptions with expected market conditions rather than extrapolating from recent performance.
Capital Plan Stress Testing
By incorporating forecasted market performance, owners and developers can test capital plans against expected near-term conditions—improving confidence in timing, phasing, and return expectations.
Momentum vs Reality
A forward market view helps separate sustainable trends from temporary momentum, leading to investment decisions that better reflect likely economic outcomes rather than near-term volatility.
"Kalibri tools are essential for our underwriting process and help us pinpoint the best opportunities for growth. The ability to access detailed, historical, and forecasted data allows us to make smarter, data-driven investment decisions."
Ryan Maher
Vice President of Investments, Noble
Data Export & Integrations
Designed to fit directly into existing workflows
Hummingbird Market Plus includes built-in data export capabilities that make it easy to move from market insight to analysis without friction. Users can quickly identify the exact dataset they need directly within the product and export that data instantly into Excel. This allows investors and underwriters to feed precise, market-ready data straight into their financial models or bespoke analytics tools, reducing manual effort and minimizing the risk of misalignment between what was analyzed on screen and what is used in documentation.
Built for speed today, deeper integration tomorrow
Looking ahead, Hummingbird Market Plus will offer API-based integrations, enabling teams to connect market data directly into their internal systems and workflows. This forthcoming capability will further streamline analysis, allowing market intelligence to flow seamlessly into investment, valuation, and planning processes.
Hummingbird Real Estate Investment Reports
The level of investment risk is often proportional to the level of clarity in available market data and forecasting. A clear understanding of future consumer behavior in a given submarket requires segment, channel, LOS and rate category data that only Kalibri can provide. Competing tools and data sources are comparatively opaque and drive up the risk in your decisions.
Complete Data for Accurate Underwriting
Improve Market Demand Projections
Complete demand history — channel, rate category, length of stay.
Commercial/Leisure Market Impact
Rate category segmentation — day of week level to better inform commercial/leisure impact.
Property Profitability
A complete understanding of customer acquisition costs relative to performance to inform future profit potential.
Aligning Demand with Opportunities
Regional Focus
Dial into your location and see future performance projections.
Demand
Using rate category or channel segmentation to focus on future demand for your property type.
Opportunity Maximization
Identify the business segments that are expected to drive demand in the future.
Best Market Selection
Segmentation Demand
Identify and target markets/submarkets where your longer length of stay demand is more prevalent.
Extended Stay Properties
Identify extended-stay demand that is absorbed by purpose-built as well as traditional hotels.
Macroeconomic & Real Estate Performance
Demand-driven opportunities
Locate opportunities by data corporate, group, gov., OTA, promo/loyalty, RevPAR, OCC, ADR by tier 334 markets/975 submarkets
Demand/Supply
Identify and quantify where the demand growth is outpacing the supply growth.
News & Insights
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New AAHOA–Kalibri Partnership Puts Profitability at the Center of Hotel Operations
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Inflation Proofing Your Hotel Budget
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Budgeting for Profit: Why Channel Costs Deserve Attention
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