Joanna Tu

Senior Director, Customer Experience

Joanna Tu has over ten years of experience in hospitality, account management, and digital marketing. She specializes in building strategic partnerships that enhance commercial strategies and engage stakeholders through innovative solutions.

With a strong understanding of market dynamics, strategic planning, and operational frameworks, Joanna empowers stakeholders to capitalize on emerging opportunities in fast-paced environments. She achieves this by expertly integrating synthesized data into compelling storytelling that delivers substantial value to customers. Joanna cultivates lasting customer relationships through effective dialogue and collaborative problem-solving, driving value propositions and a seamless customer experience from discovery to execution.

Joanna holds an MBA from Penn State University with a Corporate Innovation and Entrepreneurship concentration, a BBA from James Madison University in International Business with a Marketing concentration, and is a Certified Hospitality Digital Marketer (CHDM).