Kalibri Introduces Industry’s First Profit Platform to Help Hotels Grow Profit Contribution and Asset Value

Bethesda, MD — June 4, 2025 — With hotel operating costs rising faster than revenue and profit margins increasingly under pressure, Kalibri has launched the hospitality industry’s first Profit Platform—a purpose-built solution designed to help hotels power profit and grow owner’s asset values.

Powered by Kalibri’s unmatched transaction-level data and predictive AI, the Profit Platform gives hotel owners, operators, and asset managers the tools to move beyond RevPAR and topline metrics.

“At a time when the hospitality industry faces surging expenses and increasing complexity in targeting its business sources, the focus has to shift to getting the revenue that contributes most to profit,” said Cindy Estis Green, Kalibri Co-founder and CEO. “This is about helping hotels take back control of their performance and shift to a ProfitFirst™ strategy that aligns with owner priorities.”

The platform is already delivering measurable results. One select-service hotel using Kalibri’s Profit Platform increased its asset value by $2.24 million and grew high profit margin revenue by $179,000 through targeted mix improvements and smarter resource allocation.

“Finally, a platform that speaks the owner’s language of flow-through and profit,” said Mark Carrier, President at B.F. Saul Company Hospitality Group. “Kalibri’s platform helps our management team spend time and funds on the business mix that yields the highest profit contribution. That means we grow our bottom line and our asset values.”

As hotels prepare for 2026 budgets, Kalibri’s Profit Platform is proving invaluable. By identifying the most profitable business mix and forecasting demand by rate category and channel, it enables hotel teams to right-size their sales and marketing spend—aligning every dollar with margin growth. Instead of repeating last year’s spend or chasing low-return business, operators can deploy budgets with precision, clarity, and confidence.

“As we head into budget season, hotel teams finally have a tool that aligns sales and marketing spend with profitability,” added Kristen Clark, President & COO of Kalibri.

About Kalibri

Kalibri is a data and technology company advancing profitability in the hospitality industry. As the creator of the first Hospitality Profit Platform, Kalibri equips hotels with the intelligence and tools to grow cash flow, improve commercial performance, and increase asset value.

To schedule a briefing or learn about Kalibri’s Profit Platform, visit www.kalibrilabs.com or contact press@kalibrilabs.com