The Importance of Net Revenue Metrics
Reflects the revenue the hotel collects and appears on the P&L statement. This does not includes transaction costs or commissions expenses and markups.
- Reflects everything paid by a guest to a hotel or third-party for a hotel stay and includes the mark-up to account for Merchant (Net) rates – this is the real rate the guest is willing to pay.
COPE Revenue (Contribution to Operating Profit and Expense)
- Reflects the Guest-Paid Revenue after removing all direct acquisition costs such as commissions, transaction fees and channel costs..
- Reflects revenue after additionally removing Sales and Marketing expense.