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Mark Lomanno

Partner & Sr. Advisor

Mark Lomanno is a Partner and Senior Advisor for Kalibri Labs, a hospitality data analytics company that focuses on helping hotels improve profit contribution by evaluating performance based on revenue net of customer acquisition costs. In addition, he advises several start-up and investment companies in the hospitality and data space, including Duetto Research, Aspire Marketing, Venturism, and FireLight Camps, where he also sits on the Board of Directors. In that role he takes an active role in helping to shape the respective company’s strategic direction, creating and enhancing new research solutions, and building relationships with hospitality brands, owners, and operators.

Lomanno is the former President and CEO of Smith Travel Research (STR), the hotel industry’s global lodging authority on current trends in hotel supply, demand, occupancy, average room rates, and RevPar. Under Lomanno’s leadership, the number of hotels sending performance data to and subscribing to the various STR product offerings grew to tens of thousands of hotels globally, representing over 5 million hotel rooms. During his tenure, STR and STR Global became the world’s foremost and most reliable and accurate sources of historical lodging performance trends, global hotel census databases, and hotel development and construction databases.

In 2011, Lomanno co-authored “Distribution Channel Analysis: A Guide for Hotels”, which is believed to be the most comprehensive study on the lodging industry’s online environment. This study was the culmination of research on distribution practices, the distribution landscape, and hotel performance based on booking channel mix. Specific attention was focused on various aspects of hotel Internet bookings including rooms booked through the various OTC sites. Over 20,000 copies of the over 200-page report were downloaded in the first 2 weeks of availability.

Mr. Lomanno serves on the advisory board of The School of Tourism & Hospitality Management at Temple University, where he also teaches a graduate-level course entitled “New Media and Distribution”. In addition, he serves on the advisory board of The Center for Hospitality Research at Cornell University, The School of Hospitality at The Pennsylvania State University, and the University of Delaware’s School Hotel, Restaurant, and Institutional Management. Mr. Lomanno is a named Research Fellow at Cornell University, an active member of the Hotel Development Council of the Urban Land Institute, and is a named Conti Professor at Pennsylvania State University.