Cindy Estis Green
CEO and Co-founder
Cindy Estis Green’s career began in corporate marketing and senior operations with Hilton International. After founding the data mining company, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group working with hotel owners on targeting value growth in their assets.
Estis Green has been honored as one of the hotel industry’s 25 Extraordinary Minds in Sales and Marketing, was inducted into the prestigious Hospitality Technology Hall of Fame, named as one of Cornell University’s 90 Influential Hotelies and received the HSMAI Vanguard Award for leadership in moving the field of revenue optimization toward a focus on profit contribution. She was named an industry “game-changer” when honored by the Cornell Hotel Society as a member of the 2023 Class of the Hotelier Hall of Fame. A prolific published author, Estis Green is highly sought after as a speaker on topics related to digital disruption and the impact on the economics of hotels.
Ms. Estis Green co-founded Kalibri Labs, a next-generation commercial strategy platform to evaluate, predict, and benchmark hotel revenue performance. Using data science, Kalibri Labs helps hoteliers optimize profit contribution to improve asset value and supports the real estate community with tools that refine underwriting for investment and development. Estis Green holds a BS degree from Cornell University and an MBA from The American University.