A REVENUE OPPORTUNITY ENGINE
With hotels experiencing cost of sales at 15-25% of Guest Paid Revenue, the hotel industry needs more transparency into costs of guest acquisition as consumers booking trends continue to evolve. Introducing HummingbirdPXM; a powerful hotel revenue strategy platform.
Management can now surgically target the precise rate categories, channels, travel agencies and other high-value accounts that present the best potential opportunities for the hotel to pursue.
Hotels have traditionally postured for average position with local hotels in one or two comp sets when in reality they compete with many more properties for certain customer segments. Powered by Kalibri Labs’ proprietary Optimal Business Mix algorithm, HummingbirdPXM surfaces real opportunities that exist in the market, drives higher profit contribution and engages all the members of your revenue strategy team.