Commercial Strategy
What Is a Hospitality Profit Platform?
It’s 2025. And the market has changed. Revenue is growing slowly (1–3% annually) Operating expenses are growing rapidly (5–10% annually) Customer acquisition costs average 20% of guest-paid revenue and continue to grow each year Interest rates, insurance, and labor costs are likely to continue to rise In this new reality, it’s time to measure success…
Understanding the Impact of Federal Holidays on U.S. Hotel Revenue
As we approach the holiday season and reflect on the past year, it’s a perfect time to consider how holidays—both this year and in previous ones—have influenced the hotel industry. With that in mind, we conducted a quick analysis of all federal holidays in the U.S. over the past three years, examining their impact on…
Revisiting Customer Acquisition Cost Management in Hospitality: Preparing for 2025
As the end of 2024 nears, and we wrap up planning for 2025, it’s crucial we don’t lose sight of one of the most important metrics in our industry: guest acquisition costs. While this isn’t a new challenge, its importance has only grown over the years. This is a perfect time of year to reassess…
From Last-Minute Larrys to Early Birds: Decoding Guest Booking Habits
Hotel commercial leaders have a puzzle to solve and that is time-management while balancing service, data analysis, and communication with stakeholders. In a July 5, 2024 release by the American Hotel & Lodging Association (AHLA), the industry reported a 196,000 hotel staff shortfall in comparison to February 2020. As we enter the 2025 hotel budget…
Leveraging Brand.com: What you need to know to drive the highest profit contribution to your hotel
With many emerging players in the digital marketplace, increasing direct, profitable channel contribution becomes more and more critical for a successful hotel. The commercial team (including sales, revenue, and marketing) has to align their current state, future goals, and actions to achieve those goals to leverage their share of Brand.com. Gain a realistic picture of…