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Blog & News

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  • Commercial Strategy
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Optimized or Maximized

Maximizing vs. Optimizing: Navigating Hotel Commercial Strategy for Long-term Success

February 26, 2024

In commercial strategy, the concepts of “maximize” and “optimize” play a crucial…

3 min read
Proactive vs. Reactive

Proactive vs. Reactive Approach in Hotel Commercial Strategy

February 16, 2024

In our dynamic industry, the challenge of adopting a proactive versus a…

3 min read
Man Checking into Hotel Front Desk

The Essence of Commercial Strategy: Asking the Right Questions to Grow Profit Contribution

November 30, 2023

The purpose of commercial strategy is to streamline revenue generation efforts and…

4 min read
Optimal Business Mix

The Value of Optimal Business Mix

October 26, 2023

Based purely on a cost-per-channel assessment, a hotelier might think that he…

3 min read
handing credit card

Loyalty and the Benefits of Booking Direct

October 25, 2023

Loyalty plays a key role in the foundation of any successful business…

4 min read
HSMAI Commercial Strategy Week

Staying Ahead of the Game: Insights from HSMAI Commercial Strategy Week and HITEC 2023

July 11, 2023

The hospitality industry continues to evolve at a rapid pace, with the…

3 min read
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  • Home
  • ProfitFirst™ Platform
    • Profit Platform Overview
    • Hummingbird Commercial
    • Hummingbird Market Plus
    • Hummingbird Market
    • Hummingbird Enterprise
    • ProfitMix AI™
    • Forecast AI™
  • Solutions
    • For Owners
    • For Management Companies
    • For Developers
    • For Brands
    • For Property Teams
    • For Extended Stay
  • About
    • About Us
    • Contact Us
    • Careers
    • Customer Success
  • Resources
    • News & Insights
    • Case Studies
    • Press Releases
  • Login
    • Hummingbird Commercial
    • Hummingbird Market
  • Request a Demo