Kalibri Introduces Hummingbird Market Plus, Expanding Market Intelligence for Capital-Driven Hotel Decisions

Los Angeles, CA — Kalibri today announced the release of Hummingbird Market Plus, a new market intelligence research tool designed to support capital-driven hotel investment decisions. Built for owners, developers, and underwriters, Hummingbird Market Plus provides extended historical context and forward-looking market insight to help teams better interpret risk, opportunity, and long-term economic outcomes.

Hummingbird Market Plus builds on Kalibri’s existing market intelligence capabilities by extending the lens of traditional market tools. The product combines a 10-year view of hotel performance across all 334 markets and 975 markets in the U.S with a 12-month forward-looking forecast, giving users a clearer understanding of how markets behave over time—and what current conditions represent in a broader context.

“The greatest risk in hotel investment is looking at overall revenue performance but not the underlying composition of it,” said Cindy Estis Green, CEO & Co-Founder of Kalibri. “Hummingbird Market Plus helps reduce that risk by giving real estate investors clearer context around upside opportunity, underlying costs, market cycles, momentum, and forward-looking conditions.”

With granular, transaction-level data across occupancy, ADR, RevPAR, rate segmentation, and length-of-stay patterns, Hummingbird Market Plus enables deeper analysis of market behavior across cycles. A modern, visual interface—including interactive heat maps and sortable dashboards—allows users to identify patterns, evaluate assumptions, and support feasibility, valuation, and underwriting work with greater confidence.

The 12-month market forecast included in Hummingbird Market Plus is powered by Kalibri Forecast AI, the same forecasting science behind Kalibri’s industry-leading national outlook. By applying this proven approach at the market and submarket level, Hummingbird Market Plus helps teams anticipate changes in market conditions before they appear in historical results.

Steve Nicholas, Managing Principal and Head of Asset Management at Noble Investments observes,  “understanding length-of-stay demand and customer mix is critical to how we evaluate extended-stay performance. The depth and rigor of Kalibri’s market data gives us a unique view of who the customer is and how that demand behaves over time which has given Noble and our capital partners much greater confidence in our investment decisions.”

“Kalibri has always focused on helping the industry make better profit-based decisions,” said Estis Green. “Hummingbird Market Plus brings that profit-first philosophy to market intelligence, supporting more disciplined underwriting, real estate development, and value creation.”

Hummingbird Market Plus includes all opportunity discovery features available in the core Hummingbird Market product, while adding the deeper historical perspective and forward-looking insight required for capital planning and investment justification. The product features data export capabilities designed to integrate into existing analytical workflows.

Hummingbird Market Plus is available beginning January 22, 2026.
For more information or to request a demo, visit www.kalibrilabs.com.

Kalibri is a data and technology company advancing profitability in the hotel industry. Built on the ProfitFirst™ Platform, Kalibri helps owners and operators improve cash flow and commercial performance, while providing the real estate community with market insight to support disciplined underwriting and long-term asset value.