HB Exclusive: Kalibri introduces Profit Platform

Kalibri has launched what it calls a hospitality industry first—Profit Platform—a purpose-built solution designed to help hotels power profit and grow owner’s asset values.

Powered by the company’s transaction-level data and predictive AI, the platform gives hotel owners, operators and asset managers the tools to move beyond RevPAR and topline metrics, it reports.

“At a time when the hospitality industry faces surging expenses and increasing complexity in targeting its business sources, the focus has to shift to getting the revenue that contributes most to profit,” said Cindy Estis Green, cofounder/CEO, Kalibri. “This is about helping hotels take back control of their performance and shift to a ‘ProfitFirst’ strategy that aligns with owner priorities.”

The platform is already delivering measurable results, according to the company. One select-service hotel using it has increased its asset value by $2.24 million and grew high profit margin revenue by $179,000 through targeted mix improvements and smarter resource allocation.

“Finally, a platform that speaks the owner’s language of flow-through and profit,” said Mark Carrier, president, B.F. Saul Company Hospitality Group. “Kalibri’s platform helps our management team spend time and funds on the business mix that yields the highest profit contribution. That means we grow our bottom line and our asset values.”

By identifying the most profitable business mix and forecasting demand by rate category and channel, it enables hotel teams to right-size their sales and marketing spend—aligning every dollar with margin growth, the company reports.

“As we head into budget season, hotel teams finally have a tool that aligns sales and marketing spend with profitability,” added Kristen Clark, president/COO, Kalibri.