Hummingbird AI

AI runs throughout the Hummingbird Platform. Two of are particular note:

  • Forecast AI projects occupancy, ADR, and RevPAR for your hotel and market.
  • ProfitMix™ AI identifies the most profitable combination of business to pursue.
See how it works

Built on transaction-level hotel data

Both engines run on Kalibri's hotel performance data: rooms booked by date, lead time, length of stay, rate category, and channel. Owners, operators, and commercial leaders use them to find cash flow and grow asset value.

AI Engine 01

ProfitMix™ AI

Which business should we pursue?

Calculates the most profitable mix of room nights by rate, channel, and date for your hotel or portfolio.

See how ProfitMix works →

AI Engine 02

Forecast AI

Where is demand heading?

Projects occupancy, ADR, and RevPAR at the hotel and market level, and produces Kalibri's annual U.S. forecast.

See how Forecast AI works →

AI Engine 01

ProfitMix AI: your roadmap to profit

Kalibri's ProfitMix algorithm identifies the most profitable combination of business by channel, segment, rate category, and day of week for your hotel or portfolio. You get the mix to pursue, the segments to dial down, and a plan your team can align around.

  • Quantify untapped profit potential in your market
  • Replace guesswork with a data-driven pursuit plan
  • Focus resources on high-ROI opportunities, even in low-demand periods
  • Turn commercial strategy into measurable value growth

How we find your ProfitMixTM

  • 1 ProfitMix AI evaluates business at the rate segment and channel level.
  • 2 ProfitMix AI generates a compset for each rate segment by day of week, filtered by ADR, demand curves, and meeting space.
  • 3 ProfitMix AI calculates the most profitable combination of room nights by rate, channel, and date, constrained by meeting space, loyalty contribution, ADR, and market conditions.
rate segment and channel level
compset 1
compset 2
calculate combinations
calculations

You Made the Revenue.
Did You Keep the Profit?

Two hotels. Same Market. Same $5M in top line Revenue.

But one uses Kalibri. That hotel brought in $65k cash to the bottom line.

Asset Value grew by $750,000.

Revenue isn't the problem. The mix is.

See how your mix compares
Revenue
AI Engine 02

Forecast AI: the engine behind every projection

Kalibri's forecasting engine is built for hotel revenue performance. It produces Kalibri's annual U.S. forecast and powers the predictive pieces of Hummingbird Commercial and Hummingbird Market.

  • See occupancy, ADR, and RevPAR by day, 18 months out, for your hotel, comp set, submarket, and market
  • Spot the segments, channels, and stay patterns growing in your market that you aren't capturing yet
  • Plan on a forecast refreshed every two weeks with new actuals, rate shops, and economic data
  • Account for new supply and major one-time events before they reach your market
01-property-booking-history

Property-level booking history

Rooms booked by date, lead time, and length of stay, plus rate category and channel mix.

02-future-rate-signals

Future rate signals

Rate shop data for individual hotels from multiple public booking channels, a strong predictor of ADR trajectory and demand elasticity.

03-future-bookings-pace

Future bookings pace

For partners who share it, future bookings data adds visibility into near-term pace shifts.

04-supply-pipeline

Supply pipeline

New hotel openings are modeled as future competitive impact on market occupancy and rate.

05-macroeconomic-drivers

Macroeconomic drivers

Employment, GDP, and market health projections, refreshed monthly.

06-events-alternative-lodging

Events & alternative lodging

One-time event demand and short-term rental indicators.

News & Insights

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On average, most U.S. hotels sit on at least $200,000 in untapped opportunity

Let's Find It