HUMMINGBIRD

Market Side-by-Side

Which version of the next-generation market research tool fits your needs?

Choose the Market Insight That Fits Your Decision

Both versions of Hummingbird Market provide market-level insight—each designed for different decision horizons and users.

	Hummingbird Market Core	Hummingbird Market Plus
Primary purpose	Market orientation and opportunity discovery	Market interpretation for capital decisions
Historical coverage	12-month history	Extended 10-year market history
Forecast	—	12-month forecast
Data export	—	Advanced exports aligned to on-screen analysis
Performance metrics	Occupancy, ADR, RevPAR	Occupancy, ADR, RevPAR
Length-of-stay analysis	Detailed LOS patterns	Detailed LOS patterns
Opportunity Heat Maps	Included	Included
Best suited for	Market awareness and opportunity discovery	Feasibility, valuation, underwriting, planning
Typical Users	Owner/operators, management companies, asset managers,	Owners, investors, developers, underwriters
Decision Horizon	Near-term	Multi-period /  capital planning
Integrations	—	API integrations  (coming soon)

Choose the Right Version for Your Role

Hotel Asset Manager

If you’re an asset manager…
Core may be sufficient if your focus is monitoring performance and market momentum. If your role includes planning, capital allocation, or explaining market behavior to ownership, Plus adds the broader context needed for those conversations.

> Market Core or Market Plus

Management Company or Revenue Leader

Owner/Operator

REIT or Larger Investor

Hotel Developer

Underwriter or Lender

Request a Demo Hummingbird Market