Market Side-by-Side
Which version of the next-generation market research tool fits your needs?
Choose the Market Insight That Fits Your Decision
Both versions of Hummingbird Market provide market-level insight—each designed for different decision horizons and users.
| Hummingbird Market Core | Hummingbird Market Plus | |
|---|---|---|
| Primary purpose | Market orientation and opportunity discovery | Market interpretation for capital decisions |
| Historical coverage | 12-month history | Extended 10-year market history |
| Forecast | — | 12-month forecast |
| Data export | — | Advanced exports aligned to on-screen analysis |
| Performance metrics | Occupancy, ADR, RevPAR | Occupancy, ADR, RevPAR |
| Length-of-stay analysis | Detailed LOS patterns | Detailed LOS patterns |
| Opportunity Heat Maps | Included | Included |
| Visual Census | — | Every hotel open & under construction |
| Best suited for | Market awareness and opportunity discovery | Feasibility, valuation, underwriting, planning |
| Typical Users | Owner/operators, management companies, asset managers, | Owners, investors, developers, underwriters |
| Decision Horizon | Near-term | Multi-period / capital planning |
| Integrations | — | API integrations (coming soon) |
Choose the Right Version for Your Role
If you’re an asset manager…
Core may be sufficient if your focus is monitoring performance and market momentum. If your role includes planning, capital allocation, or explaining market behavior to ownership, Plus adds the broader context needed for those conversations.
> Market Core or Market Plus
If you’re a management company or revenue leader…
You need a clear, reliable view of current market conditions to stay oriented and identify opportunity. Core helps you understand where demand and performance are moving now—supporting day-to-day and near-term decisions.
If you’re an owner/operator…
If you manage day-to-day performance and need to stay aligned with local market conditions, Core provides the context you need. If you are evaluating your next acquisition or renovation, Core helps you quickly identify opportunities without having to piece together disparate data sources.
If you’re a REIT or larger investor…
When decisions depend on understanding how markets behave over time, not just recent performance, Plus provides the historical depth and forward-looking insight needed to evaluate risk, returns, and long-term value.
If you’re a hotel developer…
Feasibility and planning require more than current conditions. Plus helps you assess how demand, pricing, and length-of-stay patterns have evolved across cycles and where the market is headed, supporting more disciplined development decisions.
If you’re an underwriter or lender…
Underwriting demands context and defensibility. Plus supports underwriting and valuation work by placing current performance in a broader market framework and providing forward-looking insight to evaluate downside risk and durability.
News & Insights
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Hotel Market Data by City and Submarket: Why Market Context Drives Better Hotel Investment Decisions
Market selection is often the most consequential decision in hotel investment. Hotel market data plays…
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Hotel Site Selection: A Market-First Approach to Hotel Location Analysis
Effective hotel site selection is a structured evaluation process grounded in consistent, comparable data. For…
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Hotel Investment Analysis: Using Market Data to Evaluate Opportunities Before Acquisition
“Location, location, location,” remains foundational in real estate, but in hotel investment analysis, it applies…
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On average, there is at least $200,000 in untapped, profitable opportunity sitting dormant in every hotel’s data set.
Let us show you how to find it.