GRANULAR insights for more accurate hotel real estate underwriting & investment due diligence

Top-line Occupancy, ADR and RevPAR are valuable but it’s not enough. When an investor knows the business mix composition of the Occupancy, ADR and RevPAR as well as related cost of acquisition, underwriting can be performed more accurately. The Kalibri Labs Trendline Report enables developers, investors, brokers, lenders, appraisers and other investment professionals to look beyond traditional metrics to make more informed decisions for all activities associated with underwriting, acquisitions, development, re-positioning and more.

This Excel-based report illustrates performance for a subject hotel and/or group of hotels by month and details next-generation insights broken out by channel, rate categories or length of stay buckets. The report can also benchmark two data points such as a hotel against its competitive set for relative performance trends.

By tracking the cost of customer acquisition, Kalibri Labs reports on different forms of revenue performance, including traditional top line revenue. This focus on what guests are paying and the subsequent profit contribution provides a more accurate portrayal of performance and ultimately the subject hotel’s upside or the market’s position.

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Details of the Benchmark & Trendline report:

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Understand the subject hotel’s revenue performance based on profit contribution for a more accurate portrayal of the upside potential.

*Contribution to Operating Profit and Expenses (COPE) represents the proportion of room revenue kept by a hotel property after transaction-specific direct reservation costs have been deducted.


Order a Channel Trendline Report to analyze the impacts of the book direct campaigns, OTA growth, and other trends as they pertain to profitability.


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Order a Rate Category Trendline Report to analyze demand trends for certain business segments such as Crew in an Airport market or generally assessing how much corporate or government business is available.


Order a Length of Stay Trendline Report to analyze performance by 0-6, 7-14, 15-29, and 30+ length-of-stay tiers to more accurately project extended-stay occupancy and repeatable demand patterns.

 

TRENDLINE REPORT TESTIMONIALS

Mark Skinner    ISHC Partner   The Highland Group

Mark Skinner

ISHC Partner

The Highland Group

For the first time, we have empirical data which provides accurate estimates of accommodated hotel room nights distributed by length of stay and ADR. A Kalibri Labs Extended Stay Market Profile Report is integral to gain a thorough understanding of an extended-stay lodging market.
— Mark Skinner

“Kalibri Labs allowed us to truly quantify the revenue opportunity of a new hotel acquisition, increasing our confidence in our projections and facilitating our equity and debt raise. Through use of the Kalibri Labs report, we were able to benchmark our hotel’s segmentation versus key competitors, identifying over $800,000 in annual revenue. Additionally, through use of the report, we were able to better articulate the revenue opportunity to our equity partners and lenders and develop an initial rate strategy that guided our business plan.”
— Robert Brewer
Robert Brewer    Director, Acquisitions & Development   Excel Group

Robert Brewer

Director, Acquisitions & Development

Excel Group


Beau Williams    Managing Director   Mission Capital Advisors

Beau Williams

Managing Director

Mission Capital Advisors

This report helps us evaluate deals with granular performance data that you just can’t get anywhere else.

— Beau Williams

The Benchmark & Trendline Report is a vital piece of due diligence needed for every transaction.
— Kerry Ranson
Kerry Ranson    Chief Development Officer - Business & Acquisitions   HP Hotels

Kerry Ranson

Chief Development Officer - Business & Acquisitions

HP Hotels