thought leadership for the hotel industry

Hotel industry research and thought leadership have always been core to Kalibri Labs' DNA. We have continued to grow our database in hotel and transaction volume over the last 5 years, and now have access to immense amounts of data across over 100 brands allowing us to provide unique and insightful analysis to the hotel investment and management community.  

Demystifying the Digital Marketplace: Spotlight on the Hospitality Industry

This study takes a deep dive into the production data and associated costs of 25,000 hotels over the course of three years (2014-2016) and includes mapped performance patterns of each hotel segment. The three part series was produced by Kalibri Labs in collaboration with the AH&LA Consumer Innovation Forum and many industry sponsors. All three installments are now available!

U.S. Groups and Meetings: The Economics and Complexity of Intermediation

This in-depth look at a critical component of the hotel business mix is the first of its kind and filled with detailed insights and key metrics which reveal increased intermediation in the groups and meetings segment.

The complexity of the groups & meetings ecosystem is put on display in the report and details the intricate process from the point at which the concept of the event is conceived through to its execution.


Book Direct Campaigns: The Costs & Benefits of Loyalty

Loyalty with hotel website found to be powerful driver of demand and growth.

The study examines hotel stays from May-December of 2016 when most hotel chains had Book Direct campaigns in the marketplace. The study is now available at no charge to Kalibri Labs subscribers. The report analyzes industry impacts through an extensive sample of 12,000 hotels and over 52 million detailed daily transactions along with actual cost of sales associated with those guest stays.

Distribution Channel Analysis: a Guide for Hotels

This American Hotel & Lodging Association (AH&LA) and STR Special Report, “Distribution Channel Analysis: a Guide for Hotels”, authored by Cindy Estis Green and Mark Lomanno and published by the Hospitality Sales & Marketing Association International (HSMAI) Foundation, discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape.