New Techniques, Legacy Models And New Entrants Spell Disruption For Distribution
The digital marketplace has undergone significant change since Distribution Channel Analysis: A Guide for Hotels was published in 2012. Following a deep dive into the travel distribution landscape, THREE PRIMARY THEMES have emerged:
1. HOTELS ARE EXPLORING NEW TECHNIQUES FOR IMPLEMENTING REVENUE STRATEGY. An abundance of new online models has driven an imperative for hotels to shift from traditional, analog operating methods to a focus on digital.