New Mobile Entrants and Issues in Hotel Distribution
The mobile eCommerce space in the hotel industry is growing and changing rapidly. With the massive influx of new distribution apps and mobile sites, it is vitally important that hoteliers stay educated and able to make informed decisions about their hotel participating (or not) in these new channels. Hoteliers must be able to take a pragmatic view of both their hotel(s) and these channels, with their specific customer profiles and compensation structures, to determine if they will be able to benefit from their participation.
Last Minute Booking Apps
One of the hottest topics in mobile hotel distribution at the moment is the rise and prevalence of last minute booking apps. Examples of this type of distribution channel include HotelTonight, Groupon Getaway Tonight and JustBook, among others.