Oct 21, 2016 Published Articles A Look at How Consumer Behavior Affects Acquisition Costs Kalibri Labs - IT Share: facebook-f icon linkedin-in icon Twitter icon pinterest-p icon envelope icon class=" image-block-outer-wrapper layout-caption-below design-layout-inline " data-test="image-block-inline-outer-wrapper" > class=" sqs-block-image-figure intrinsic " style="max-width:567px;" > class="image-block-wrapper" data-animation-role="image" data-animation-override > > by Mark Lomanno, Kalibri Labs With the advent and acceleration of the digital age, consumers continue to adjust their behavior, approaching even hotel booking differently. Whereas in the past most guests tended to book their room reservations directly with the hotel by calling or going to the property directly, now consumers are much more likely to shop for and buy their rooms online or on a mobile device. For a hotelier, the shifting consumer behavior from one booking channel to another can have a dramatic effect on the property’s bottom line, as each booking channel comes with its own associated costs. Understanding the impact of shifting channels is key to managing a hotel’s cost of customer acquisition. Read the full article on Hotel Management Download the full article
Which entity owns the hotel customer? Kalibri Labs - Hummingbird Oct 10, 2017 By: Mark Lomanno Read more
The Financial Impact of Changing Booking Behavior Kalibri Labs - IT Mar 9, 2017 class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline "... Read more
Implications of the Rising Cost of Customer Acquisition Kalibri Labs - Hummingbird Jan 24, 2018 On a superficial level, the implications of the rising costs of customer acquisition are easily... Read more