Hummingbird PXM is a powerful hotel revenue strategy platform built on the premise of net revenue metrics so owners and operators can determine their hotel's optimal business mix and maximize the profit contributions.
Available for the U.S. Market and more than 25 major MSAs (GEO HIPOs). This monthly subscription brings increased visibility and transparency to your hotel benchmarking by putting the industry or market's performance on display with more granularity. Insights are displayed by sources of business, booking lead time, length of stay and brand loyalty contribution and revenue figures are shown net of associated transaction and commission costs.
The Benchmark & Trendline Report illustrates which sources of business are driving profit contribution by comparing the subject hotel--or sub-market for development--to its selected competitors, with insights into cost of guest acquisition, revenue performance can be evaluated by Net Revenue as well as traditional top-line revenue.
The Benchmark & Trendline Report enables developers, investors, brokers, lenders, appraisers and brands to make better informed decisions for all activities associated with acquisitions, underwriting, and site selection.
DMO Insights powered by our proprietary database delivers unparalleled transparency and granularity to your Destination Marketing Organization (DMO) or Convention & Visitors Bureau (CVB). Unique insights are broken down by source of business, booking lead time, length of stay, and brand loyalty contribution, and revenue figures are shown net of booking costs.