HB ON THE SCENE: Revenue Strategy Summit Evaluates Acquisition Costs
WASHINGTON, DC - At this year’s Revenue Strategy Summit, held here at the Renaissance Washington, DC Downtown, Cindy Estis Green, CEO and cofounder of Kalibri Labs, gave attendees a sneak peak at the first part of Demystifying the Digital Marketplace, the follow up to 2012’s Distribution Channel Analysis. Part one will be released later this month.
“We’ve collected data from about 25,000 hotels,” said Green, noting that number will be closer to 35,000 by the end of the year. “That represents about three million rooms in the U.S. market. That’s quickly being expanded to Canada and Europe and will expand to Latin America and Asia over time.” Noting this data represents between five and 10 billion transactions, she added, “We collect the raw transactions and then we normalize them so everyone is categorized into the same channels, same segments, across the industry, so we can benchmark it accurately.”