July 18 2017
This is the final Q&A in a series of conversations with industry leaders.
Our Travel Tech CEO Listening Series has showcased the industry’s top minds revealing where business-to-business travel tech is heading.
Skift: But guest acquisition costs eat up anywhere from 10 to 20 percent of room revenue at upscale and luxury hotels in North America, according to research by Kalibri Labs. Don’t you think hotels should work to tame third-party distribution?
Zhang: Nobody should dominate the partnership and force another side to do something they don’t want to do.
That said, OTAs provide huge value to the hotel companies. They will exist forever.