The Complex Digital marketplace
As the proportion of hotel rooms booked through digital channels continues to increase, maintaining and improving profitability is also becoming increasingly challenging.
The below infographic demonstrates some of the complexities revealed in our landmark study, Demystifying the Digital Marketplace: Spotlight on the Hospitality Industry. The issues affecting hotels include channel shift, increasing cost of customer acquisition, and consumers actively influencing supply and demand.
The Kalibri Labs patent-pending cloud technology, along with data from over 30,000 hotels, offers insights to make sense of the digital complexities. We enable management to move beyond top line to Net Revenue, revenue after customer acquisition costs, and help hotels to target their Optimal Business Mix.