Kalibri Labs | In the News

Demystifying The Digital Marketplace: The Dynamic Distribution Landscape

Written by Kalibri Labs - IT | Nov 30, 2016

DEMYSTIFYING THE DIGITAL MARKETPLACE: THE DYNAMIC DISTRIBUTION LANDSCAPE

class="
image-block-outer-wrapper
layout-caption-below
design-layout-inline

"
data-test="image-block-inline-outer-wrapper"
>

class="
sqs-block-image-figure
intrinsic
"
style="max-width:504px;"
>

class="image-block-wrapper"
data-animation-role="image"

data-animation-override

>

>

The digital marketplace has undergone a significant amount of change in the intervening years since Distribution Channel Analysis: A Guide for Hotels was published in 2012. What follows below is an excerpt from the follow-up to that book, Demystifying the Digital Marketplace: Spotlight on the Hospitality Industry co-authored by Cindy Estis Green and Mark Lomanno. 

In 2015 U.S. hotels paid approximately $25 billion in overall customer acquisition costs on guest paid revenue of $145.4 billion. This guest paid revenue grew year over year, from $135.5 billion in 2014 to $145.4 billion in 2015. Guest paid revenue represents the revenue a guest actually paid for a hotel room including any commissions that were retained at the point of booking by a net/merchant intermediary or wholesaler.

View the article on Hospitality Financial & Technology Professionals 

Download the full article