Hotel Industry Performance Overview (HIPO)

Owners, asset managers and developers are always trying to evaluate and predict a hotel’s revenue performance. Kalibri Labs aims to provide insight to the drivers of profit contribution by providing a unique and comprehensive view of the U.S. hotel landscape through the lens of Net Revenue. Decades ago a hotel’s distribution options were limited, costs were static and simple to track. Today that has changed. Kalibri Labs aggregates those many fragmented costs, making them transparent and enabling a hotel to target the most profitable mix of business, its optimal business mix. 

“Moving to Net Revenue metrics is key to understanding the true cost of customer acquisition and optimizing our business mix. This is a big focus of Two Roads for 2017. Kalibri Labs is instrumental in supporting me and my team through this educational process.”
— Kathleen Cullen, SVP Revenue & Distribution, Two Roads Hospitality

“It is critical that hoteliers fully understand the profitability that each distribution channel delivers. Our P&L’s are built on conscious planning and we need to focus on the net rather than the gross contribution when executing distribution strategies and tactics. The need for accurate and clear information to guide our decisions is manifest.”
— Mark Carrier, President, B.F. Saul Hospitality Group; AH&LA Chair of the Board