So much has changed. Isn't it time the metrics you track reflect the modern hotel booking landscape? In addition to the traditional metrics of RevPAR, ADR and occupancy, the Hotel Industry Performance Overview (HIPO) also shows breakouts of key metrics such as net revenue, cost of acquisition, length of stay, booking lead time, loyalty contribution and online reputation (Global Review Index). A monthly subscription to HIPO is perfectly suited to keep you well-informed on emerging industry trends.
Through April 15th, use code HIPO2018 to get 50% off a 12-month subscription.
+Monthly subscriptions are available for the U.S. market as well as most popular destinations (MSAs).
+As an added bonus you will receive a 2017 full year performance report for the market(s) you subscribe.
View Sample Report