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  View Demand Share Breakdown by Source of Business.

View Demand Share Breakdown by Source of Business.

View Occupancy and Loyalty Contribution (Loyalty vs Non-Loyalty) with a trailing 12-month trendline.

So much has changed.

Isn't it time the metrics you track reflect the modern hotel booking landscape?

  • In addition to the traditional metrics of RevPAR, ADR and occupancy, the Hotel Industry Performance Overview (HIPO) break outs key metrics such as net revenue, cost of acquisition, length of stay, booking lead time, loyalty contribution and online reputation.

  • It displays all performance metrics by channel, hotel type (rate bands similar to chain scale), property size and major markets.  

HIPO features trailing 12-month trendline views for several key metrics, so you’ll be the first to see trends emerge over time. Subscriptions are available for the U.S. market as well as most popular destinations (MSAs).

Through November 15th, use code HIPO40 to get 40%* off a 12-month subscription. 

Purchase the markets significant to you:


*Offer available for reports purchased through the online store - offer is not valid for custom markets. Promotion valid for new HIPO subscriptions only. Promotion expires on 11/15/2018.