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PCMA 2019 Educon


  • JW Marriott Los Angeles LA Live Los Angeles, California (map)

Hard Data on Room-Booking Behaviors + After Chat

Thursday, June 27th, 9-10AM

Mark Lomanno   Senior Partner & Advisor

Mark Lomanno

Senior Partner & Advisor

Speakers:

Elaine Hendricks, Mark Lomanno

How can you best plan for today’s attendee booking decisions? This interaction session allows you to dive into the research recently uncovered by PCMA, Hilton Worldwide and NYC & Company. You won’t want to miss this discussion around the results of analyzing millions of check-in/check-out guest records from more than 10 city-wide conventions. Be part of the discussion that leverages how they book while simultaneously creating value for all event stakeholders.

Learner Outcomes:

  • Explore the new behaviors and decision-making processes for business travelers that are booking within and outside of your room block.

  • Assess the current state of your organization’s room block practices.

  • Identify specific practices other event organizers are having success deploying.

After Chat (10:00 – 10:20 a.m.): Stick around after the session for a deeper dive into the topic including activities to help solidify takeaways and an opportunity to get answers your most pressing questions.

 
Earlier Event: June 24
Kimpton Revenue + Distribution Summit
Later Event: July 9
ALIS Summer Update 2019