The Evolving Distribution Landscape—Tech Titans, Hotel Brands and the OTAs
Speaker: Cindy Estis Green
Wednesday, June 19, 8:30 - 10:00 AM
Room: 200 E, Level 2
Distribution, sales, marketing, brand loyalty and revenue management are all important elements of any hotel’s revenue strategy. With hotels spending between 15 and 25 percent of guest-paid revenue to acquire their guests, understanding the profit contribution from each source is now more imperative than ever.
This session will focus on the dynamic changes in the digital marketplace that affect profitability and a hotel’s ability to attract and keep its customers today and in the future. The panel will discuss best practices for hotels big and small to manage distribution in a challenging, competitive environment.