Hard Data on What's Happening with Room Bookings, 8:30-9:30 AM
Mark Lomanno and Gorka Amian, Kalibri Labs
It is widely understood that a percentage of attendees at conventions don’t reserve hotel rooms within the room block. Consequently, it’s challenging to accurately quantify the true impact of convention/group business, attendee buying trends and guest experiences, booking through housing companies, room block incentives, third-party partnerships, and shared marketing initiatives.
PCMA, Hilton Worldwide and NYC & Company partnered with a research team led by Kalibri Labs to take a fresh approach to the challenge. Hear a sneak preview of what they are learning from analyzing millions of check-in/check-out guest records from 10+ citywide conventions and a business traveler survey covering booking behavior and decision-making.