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Direct Booking Summit Triptease

Thursday, September 28th, (10:20AM-11:20AM) by Cindy Estis Green

<The new dynamics of the digital landscape>
This session will address the new dynamics in the digital landscape from the titans entering the marketplace to the costs of customer acquisition and the impact of loyalty. Case studies will be presented that will illustrate, among other topics:
• a new way to think about planning, forecasting and budgeting revenue and expenses by channel and rate segment
• the way hotel teams set priorities on resource allocation and opportunities pursued
• how hotel operators may change the way they evaluate revenue performance