Why Only Half of Convention Attendees Book inside the Room Block

PCMA, the Professional Convention Management Association, and Kalibri Labs partnered to conduct a study on the behavior and stay patterns of city-wide convention attendees. Mark Lomanno led the team effort and, in the accompanying video, he explains that Kalibri Labs was selected due to the very granular nature of the Kalibri Labs database and the ability to determine individual guest stay records (without personally identifiable details). For the purposes of the research, while we don’t know necessarily who was in the hotel, we do know they were part of a convention, in that city, in that hotel, on that day, which can lead to very powerful conclusions.

The Takeaways

  • 51% attendees book outside the room block

  • 25% of attendees didn’t book through conference organizers

  • Attendees felt it was more important to get loyalty points than to get lower price in block

  • Majority (67%) not in room block paid more so price wasn’t the main driver

For the full analysis, please visit PCMA to download the complete study.

For DMOs and CVBs, we have a series of reports to help you better understand your destination.

For more information on how you could use the Kalibri Labs database on a unique project of interest, please contact us