Cindy Estis Green

CEO and Co-founder

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Cindy’s career began in corporate marketing and senior operations roles for Hilton International. After starting up the data mining and analytics firm, Driving Revenue, and selling it to Pegasus Solutions, Cindy spent twelve years as managing partner of The Estis Group providing strategic marketing consulting to the hospitality industry. Co-author of the 2012 Distribution Channel Analysis: A Guide for Hotels and over a dozen other industry publications on the topic of marketing technology, Cindy has been honored as one of the 25 Extraordinary Minds in Sales and Marketing, was inducted into the prestigious Hospitality Technology Hall of Fame and named as one of Cornell University’s 90 Influential Hotelies. She is currently a member of the HITEC Advisory Council, the HSMAI Foundation Board of Trustees, leads the AH&LA Consumer Innovation Forum and the HSMAI Resort Best Practices Initiative and holds a board seat for The Knowland Group. She launched Kalibri Labs in 2012 offering the hospitality industry data analytics to evaluate net revenue performance and manage the rising cost of customer acquisition. Cindy holds a BS degree from the Cornell University School of Hotel Administration and an MBA from The American University.

Cindy's favorite travel memory was watching the majesty of ostriches race across the savanna in Kenya. Cindy’s favorite quote: “Discovery consists of seeing what everyone else has seen and thinking what nobody else has thought.” – Albert Szent-Gyorgyi.