webinar | Book Direct Campaign analysis

In 2016, many large hotel chains launched a series of initiatives to entice consumers to book through their direct channels, primarily their Brand.com websites, rather than choosing to book through a third-party aggregator. 

The results of an extensive study is now available at no charge to Kalibri Labs subscribers. The report analyzes industry impacts through a sample of 12,000 hotels and over 52 million detailed daily transactions along with actual cost of sales associated with those guest stays.